Toto vs American Standard | Which is Better?

Whether you’re updating your existing fixtures or remodeling your home, finding the best bathroom and kitchen fixtures is a must. Maybe you need new sinks, faucets, showers, toilets, or just a single fixture, you’ll want to go with the best company.

Toto and American Standard are both big name brands in the bathroom fixtures world. They both offer a huge variety of products, but American Standard is easily the better brand. You’ll learn why throughout this article!

If you’re wondering what the difference between these two companies is, and what makes American Standard better, then you’re in the right place! We’re going to explain the products they offer and answer some pressing comparison questions so you can see for yourself which is the better company.

What’s the Difference Between Toto and American Standard?

Toto is a Japan-based company, while American Standard is based in the US. Toto didn’t begin selling their products globally until just a few years ago, and their focus is on elegant, luxurious products. American Standard has a wider variety of products so there’s something available for everyone.

The main difference between these two companies is the products they focus on. Toto is focused on selling bathroom fixtures, while American Standard has options for your bathroom and kitchen.


Do you want to learn more about this company and the various bathroom fixtures they offer? We’re going to delve into the history of this company and the products they offer in this detailed guide.

The History of Toto

Toto was founded in 1917 and is primarily located in Kitakyushu, Japan. This company also has production facilities in 9 other countries including the US. The name Toto is an abbreviation of two Japanese words that mean Oriental Ceramics.

This company is most widely known for its Washlet product, but they offer a wide range of other home plumbing equipment. Toto has expanded to serve the worldwide market in 2019 and has become a very popular brand in European and US households.

What Products Does Toto Offer?

Toto offers a very impressive and expansive range of products. Their plumbing products for your home range from simple to completely decked out with the latest technology. Let’s get into the different categories of products they offer.


Toto’s neorest line of products is all about innovative designs combined with cutting edge technology to improve your bathroom experience. Here are some of the products available in this line.

  • Freestanding Bathtub
  • Dual Flush Toilet
  • Floatation Tub
  • ZN Automatic Lavatory Faucet
  • ZN Freestanding Tub Filler

The Neorest line is featured prominently on their website because these products are elevated with more technology than their other lines. If you’re looking for smart bathroom fixtures, then the Neorest line is for you!

Toilets & Toilet Seats TOTO® Eco UltraMax® One-Piece Elongated 1.28 GPF ADA Compliant Toilet with CEFIONTECT, Cotton White - MS854114ELG#01

Toto has a huge range of toilet products available. Their most popular products are the Washlet and Washlet+. The Washlet is a bidet seat you can attach to your existing toilet seat, while the Washlet+ is a bidet seat already firmly attached to a Toto toilet seat. With the Washlet+, all electrical components are safely hidden from view.

Toto has too many unique toilets to list, but we’re going to highlight some unique features they offer.

  • Air Deoderizer
  • Auto Open/Close
  • LED Lighting
  • High Efficiency
  • Warm Air Dryer

You also have a choice of bowl shapes with Toto. They offer d-shape, elongated, round, and square toilet bowls.


With a combination of classic, modern, and transitional style faucets, Toto really has something for everyone! They have faucets for your bathroom and your tub, and there are a variety of unique features you can choose from.

Here are some of the features you can expect to see with Toto faucets.

  • Touchless
  • High Efficiency
  • WaterSense

Toto also offers different types of handles for their faucets, including cross, knob, lever, and single-handle. Their faucets all have made to order finishes, which means you can get them in any color you’d like!

Showers & Bathtubs TOTO TBW02015U4#CP, Polished Chrome

There’s no shortage of options when it comes to Toto’s products! They have an impressive 196 different options for showers and bathtubs. All of those products are split into 5 categories.

  • Air Baths
  • Cast-Iron Tubs
  • Freestanding Tubs
  • Showers
  • Soakers

Each of these products have their own special features and qualities, but the theme of Toto’s shower and bath products is technology and convenience. Most of their products feature some sort of smart technology to help control water flow, water draining, and water intensity in the air baths.

Most of these products also come with LED lighting and other individualized features to help make your shower or bath experience more pleasant.

Sinks TOTO LPT532.8N#01 Promenade Lavatory and Pedestal with 8-Inch Centers, Cotton White, Deep Bowl

With an impressive 69 products, Toto has got you covered for practically any style sink you’d like! Their sinks fall into 5 categories.

  • Pedastal
  • Self-Rimming
  • Undercounter
  • Vessel
  • Wall-Hung

These sinks come in a handful of different shapes, including round, square, oval, and rectangular. If you’re specific about the type of material you want your sink to be made of, then you’re in luck with Toto! You can get a sink made with the following choice of materials.

  • Cast Iron
  • Fire Clay
  • LinearCeram
  • Luminist

You truly have an impressive range of materials, designs, and mounting choices with Toto’s sinks!

Does Toto Offer Good Customer Service?

When you’re making a big purchase for a plumbing fixture, it’s helpful to know if the company you’re buying from has good customer service. Accidents can happen during the shipping process, or sometimes customers get products that aren’t working quite right.

The ability to contact a customer service representative and get the issue resolved is paramount. Unfortunately, when researching Toto on the BBB site, it shows that they have a shockingly low customer service score of 1.5/5 stars.

Most complaints are geared towards Toto’s lack of initiative for solving customer’s problems with defective or broken products. If you decide to purchase from Toto, be aware that you might have trouble with their customer service if you ever need to contact them.

American Standard

Comparing Toto vs American Standard means taking a good look at each company. Now that we’ve discussed Toto’s company and products, it’s time to dive into American Standard’s. Let’s get started!

The History of American Standard

American Standard has a long history of providing home fixtures and other appliances. This company was founded in 1929 through a merger of two companies- American Radiator Company and Standard Sanitary Manufacturing Company. They adopted the name American Standard in 1967.

In 2007, the company divested all but HVAC products and renamed itself Trane. American Standard remained as a company solely devoted to plumbing fixtures and similar appliances for residential homes.

What Products Does American Standard Offer?

American Standard offers a wide variety of products for your bathroom and kitchen! Let’s get into some details about the products they offer.


American Standard has nearly every bathroom fixture you can think of! They have an impressive variety of products so we’re going to give you an overview of what they offer.

Toilets American Standard 2034.314.020 Champion 4 Toilet with Toilet Seat Elongated Chair Height, White

American Standard has a ton of toilets available and some come with very special features! Here’s a general breakdown of the types of toilets you can get from this company.

  • One-piece
  • Two-piece
  • Roung
  • Elongated
  • Compact
  • Right Height
  • Standard Height
  • Smart Toilets
  • Tankless
  • And more!

You can no shortage of options to choose from when shopping for a toilet with American Standard. You can choose the color/finish, water control settings, dryer settings, heat settings, and more!

Toilet Seats & Bidet Seats

American Standard truly values giving their customers plenty of options for their bathroom fixtures. Here’s some of the options they have available for toilet seats & bidet seats.

  • Elongated Toilet Seats
  • Front Round Toilet Seats
  • Electrical Bidet Toilet Seats
  • Slow-Close Toilet Seats

You can also browse through some special features and options when shopping for these products. You have a choice of color/finish, water control settings, heat settings, and more!

Sinks & Sink Faucets American Standard 630000.020 Orbit Ceramic undermount Round Bathroom sink, 15.5" L x 15.5" W x 6" H, White

Finding a new bathroom sink and faucet that matches the design of the rest of your bathroom has never been easier than with American Standard!

These are the available options for bathroom sinks.

  • Pedestal
  • Above Counter
  • Countertop
  • Wall-Mounted
  • Undercounter

Here are some of the awesome choices available for bathroom sink faucets.

  • One-Handle
  • Two-Handle
  • Polished Chrome
  • Brushed Nickel
  • Matte Black
  • Polished Nickel
  • Legacy Bronze

American Standard understands that your bathroom sink faucet can be a centerpiece and set the tone for the rest of your room. That’s why they have a ton of options to fit any style and their fixtures are all scratch and tarnish resistant.

Showers & Tubs & Bathtub Faucets American Standard 2460002.020 Cambridge Procelain-Enameled Steel 60-In X 32-In Alcove Bathtub with Left Hand Drain, 50-60 gal, White

This company has such an impressive array of products that it’s impossible to list them all! Instead, we’re going to list some of their most popular products so you can get a feel for the type of showers and bathtub products they offer.

  • Shower Heads & Faucets
  • Rain Showerheads
  • Multi-Function Shower Heads
  • Hand Showers & Accessories
  • Tub Fillers
  • Freestanding Tubs
  • Air Baths
  • Whirlpools
  • Alcove Tubs
  • Walk-In Tubs
  • Tub Spouts
  • Deck Mounted Tub Faucets

As with the other fixtures this company offers, you can still choose your color/finish and they have some enticing special features you’ll definitely want to check out while shopping!


If you truly want a cohesive design throughout your home, then matching your bathroom and kitchen fixtures is a must! American Standard makes this easy to do by offering kitchen plumbing fixtures in the same choice of colors and finishes as their bathroom fixtures.

Kitchen Sink Faucets American Standard 4803350.075 Studio S Semi Professional Pull-Down Kitchen Faucet, Stainless Steel

With an impressive selection of different types of sink faucets, this company truly has something for everyone. Here’s a breakdown of the types of faucets they have available.

  • Touchless
  • Pull-Down
  • Pull-Out
  • Single-Handle
  • Two-Handle
  • Deck Mount
  • Wall Mount
  • Filtered Water
  • MeasureFill

Kitchen Sinks American Standard 77DB30190.308 Delancey 30x19 Double Bowl Cast Iron Kitchen Sink, Brilliant White

Of course, you can’t have a kitchen sink faucet without the sink! Here are the different types of kitchen sinks you can get with American Standard.

  • Farmhouse
  • Single Bowl
  • Double Bowl
  • Cast Iron
  • Fine Fire Clay
  • Stainless Steel

Does American Standard Offer Good Customer Service?

American Standard does appear to be a customer oriented company with good customer service. They prominently feature reviews from previous customers on their website, and also have an easy-to-find support page. Other websites show conflicting reviews around this company but, overall, they seem to provide good customer service.

Product Comparisons

The best way to compare these two companies is by comparing some of their similar products! We’re going to take a look at one bidet seat, faucet, and sink that each company offers so we can determine which offers the better product.

Toto Examples

Washlet Bidet Seat TOTO SW2043R#01 C200 Electronic Bidet Toilet Cleansing Water, Heated Seat, Deodorizer, Warm Air Dryer, and PREMIST, Round, Cotton White

The Washlet provides a gentle spray with options to control the water temperature and pressure, so you get a comfortable and effective clean every time. This product comes with a self-cleaning wand that effectively cleans the inside before and after each use. The Washlet also comes with full seat heating and an air deodorizer.

Toto Bathroom Faucet Toto TELS115#CP Helix EcoPower High Traffic Commercial Bathroom Faucet with Smart Sensor Technology, in Chrome (Spout Only)

This particular Toto faucet comes in polished chrome and features smart technology that allows for touchless use. You can control the water’s flow, temperature, and more with this product!

Toto Bathroom Sink Toto LPT241.8G#01 Supreme Cotton 22-7/8" Pedestal Bathroom Sink with Overflow

This simplistic bathroom sink by Toto shows that not all of their products are extravagant! This sink is the perfect choice for those who want an effective but causally designed sink in their bathroom.

American Standard Examples

American Standard Non-Electric Bidet Seat American Standard 5900A05G.020 Aqua Wash Non-Electric Bidet Seat for Elongated Toilets, 14.9 in Wide x 3.6 in Tall x 21.1 in Deep, White

This non-electric bidet seat has adjustable spray settings and dual nozzles for effective front and back self-cleaning. This product has slow close technology so the seat will never slam when you shut it. It’s also very easy to install and remove so cleaning is a breeze with this bidet seat.

American Standard Bathroom Faucet American Standard 7385000.002 Reliant 4 1-Handle 4 Inch Centerset Bathroom Faucet, 1.2 GPM, Polished Chrome

This bathroom faucet by American Standard features soft curves for a casual bathroom design. You can easily control the temperature and water flow with this single-handle faucet, and it has a safety setting to prevent accidental scalding.

American Standard Bathroom Sink American Standard 0614000.020 Studio Ceramic Undermount Rectangular Bathroom Sink, 18'' L x 12'' W x 16.43'' H, White

This ceramic undercounter sink is a great choice for those who want to prevent water spillage. The design is simple enough to fit in with most decors, and the ceramic material makes this sink very easy to clean.

Comparison Questions (Toto vs American Standard)

Which Offers A Larger Variety of Products?

Toto and American Standard both offer an impressive variety of products. They both have dozens of models of sinks, faucets, toilets, and more! However, American Standard has a specific section of products dedicated for your kitchen, while Toto doesn’t have this listed on their website.

If you’re looking for kitchen fixtures to match your bathroom fixtures, then American Standard is the perfect company for you! They have a larger variety of products and specifically kitchen fixtures.

Do Both Offer Bathroom Accessories?

Both companies do offer a few bathroom accessories such as towel hooks, towel bars, toilet paper holders, and more! American Standard has a bit more variety for their bathroom accessories than Toto. Here’s an example of each companies bathroom accessories:

Which Company Has Been Around Longer?

Toto has been around a little over ten years longer than American Standard. However, Toto mostly focused on Asian markets until 2019, and has only been selling globally for a few years. American Standard has been serving American customers since 1929 so, in the eyes of Americans, they’ve been around longer.

Which Company is More Affordable?

American Standard is by far the more affordable option. Their prices are often half as much as a comparable Toto product. However, Toto’s products often have more features and luxurious designs, which can account for their higher price points. If you’re looking for the more affordable option, you should go with American Standard.

The Verdict- Which is Better?

Toto and American Standard both provide a wide variety of products for their customers to choose from. Both companies have extensive features and other choices their customers can make to customize their fixtures. However, American Standard has a larger variety of products, better customer service, and more affordable products. When you go shopping for your next set of bathroom or kitchen fixtures- shop with American Standard!